Cơ hội nghề nghiệp tại CIS

JOB SUMMARY

The Head of Marketing and Public Relations with CISS will provide support for all company verticals within the Canadian International School System. The strategy and execution of our marketing and public relations activities plays a critical role in the overall success of the organisation and we are looking to bring more consistency and expand our opportunities with the creation of this role as an internal position. An ownership mentality and positive, can-do attitude is a baseline requirement for all CISS team members, as each is an ambassador of CISS to our Students and Parents.

The primary function of the Head of Marketing and Public Relations position is the creation and execution of a comprehensive marketing and public relations plan for CISS. We are seeking a highly qualified, motivated and enthusiastic individual for our rapidly growing organisation. This position is responsible for managing all aspects of Marketing and PR at the corporate level and support of the individual platform functions on a day-to-day basis. The candidate should have strong writing and communication skills in addition to a natural eye for formatting, colours, and appealing aesthetic to ensure a professional, brand consistency. This is an outstanding career opportunity for a creative professional to be part of a passionate team.

DUTIES WILL INCLUDE:

  • Manage all marketing materials, website updates, and social media presence on behalf of CISS;
  • Responsible for corporate messaging development and distribution;
  • Be the last point of contact with CISS deliverables before they are published/ distributed ensuring all formatting, aesthetics and content are in-line with CISS standards and expectations.
  • Proactively generate ways to advance the CISS’ brand in education industry publications, digital media, speaking opportunities, conference participation and other forms of advertising;
  • Actively market and promote CISS news and project developments including formal press release distribution, article development, social media, etc.
  • Responsible for the distribution and content of CISS electronic newsletter.
  • Define marketing direction for all Marketing and Design teams, including Content, Events, PR Communications and Designer.
  • Assist team in the preparation of new business materials.
  • Develop branded materials as needed.
  • Analyze marketing budget spending to ensure that it is in line with overall company objectives.
  • Identify opportunities to reach new market segments and expand market share.
  • Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • Mentor, motivate and build the Marketing and Design team which leads to clear plans and enhanced leadership.
  • Set up KPIs/ goals for the staff and drive them to achieve the required results and goals.
  • Recommend innovative marketing initiatives to ensure brand growth in sales and market share.
  • Advise the BOD on all matters relating to marketing and business activities.
  • Prepare a monthly, quarterly and annual marketing report.
  • Create the annual marketing plan/ budget.
  • Ensure documents and marketing materials are current, accurate and properly reflect the brand and desired message.
  • Perform other duties as assigned which are in the best interest of CISS.

REQUIREMENTS

  • Bachelor's Degree in Marketing, Communications, Business Administration or related field
  • At least 10 years of experience in equivalent position.
  • Experience in Education is a plus
  • Strong project management and people management
  • English proficiency in 4 skills is a MUST
  • Demonstrate ability to think creatively and independently
  • Advanced design knowledge/ experience
  • Strong work ethic and motivation to succeed
  • Possess strong organisational skills and attention to detail necessary to prioritise multiple initiatives and projects
  • Demonstrate a professional level of verbal, written and listening skills
  • Ability to create and assemble attractive marketing materials
  • Working knowledge of design and implementation software necessary for the job function
  • Work well with a team
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